Keyword boards
Each board below is a set of four or five X searches for one keyword, built from a recipe that fits the kind of topic it is. Open a column straight on X, or load the whole board into the planner and change it.
Products & tech
- Apple TVApple's streaming box and the streaming service that shares its name.
- BingMicrosoft's search engine.
- Internet Explorer 6The 2001 browser web developers still joke about.
- iOSThe iPhone operating system and its yearly updates.
- iPadApple's tablet line, from the base model to the Pro.
- iPhoneApple's phone, the product with the most launch-day chatter on X every September.
- iTunesApple's media app, now split into Music, TV and Podcasts on newer Macs.
- McLobsterMcDonald's seasonal lobster roll in Canada and New England.
- Nintendo 3DSNintendo's glasses-free 3D handheld, now a collector and retro favorite.
- ReaktorNative Instruments' modular sound design software.
- XcodeApple's developer tools for building apps.
Brands & companies
- ABC NewsThe US network news division.
- Air CanadaCanada's largest airline.
- Chilli BeansThe Brazilian sunglasses and accessories brand.
- DevassaThe Brazilian beer brand.
- FacebookMeta's original social network, and still one of the most-discussed apps on X.
- ForbesThe business magazine and its lists.
- GoogleSearch, Android, Chrome and the rest of the company.
- Goose IslandThe Chicago-born brewery behind 312 and Bourbon County Stout.
- GucciThe Italian fashion house.
- HMVThe UK music and entertainment retailer.
- InstagramMeta's photo and video app.
- MicrosoftWindows, Office, Xbox, Azure and the company behind them.
- MyspaceThe social network that ruled the mid-2000s.
- Nando'sThe peri-peri chicken chain.
- NHK WorldJapan's international public broadcaster.
- PepsiPepsiCo's flagship cola.
- Taco BellThe Tex-Mex fast food chain.
- TEPCOTokyo Electric Power Company, operator of the Fukushima Daiichi plant.
- Time magazineThe newsweekly and its covers.
- TwitterThe platform itself. Posts about Twitter and X cover outages, feature changes and policy news.
- VevoThe music video network.
- Waffle HouseThe 24-hour diner chain of the American South.
- Warner BrosThe film and TV studio.
Places
- AcapulcoThe Pacific resort city in Guerrero, Mexico.
- AmsterdamThe Dutch capital: travel, cycling and local news.
- AthensThe Greek capital: news, travel and transport strikes.
- AustinThe Texas capital, home of SXSW.
- BangkokThailand's capital: food, travel and traffic.
- BariThe port city on Italy's Adriatic coast, capital of Apulia.
- BrazilNews, football and travel from Brazil.
- ChernobylThe 1986 disaster site, the exclusion zone and the HBO series.
- ColombiaNews, travel and football from Colombia.
- El HierroThe smallest and westernmost of the main Canary Islands.
- EnglandNews, sport and travel across England.
- FranceNews, sport and travel from France.
- FukushimaThe Japanese prefecture and the 2011 nuclear accident.
- GlasgowScotland's largest city.
- HaitiNews from Haiti and its diaspora.
- HawaiiThe islands: travel, weather, local news and surf.
- HeathrowLondon's busiest airport, where delays and strikes trend fast.
- HollywoodThe Los Angeles neighborhood, and the film industry it stands for.
- HonshuJapan's largest island, home to Tokyo, Osaka and Kyoto.
- HuescaThe city and province in Aragon, northern Spain.
- IndiaNews, cricket and travel from India.
- KantoThe region of Japan around Tokyo, and the first region in Pokémon.
- Kennedy Space CenterNASA's launch site on Florida's Space Coast.
- LondonThe UK capital: transport, local news, events and travel questions.
- MarseilleFrance's port city on the Mediterranean, and OM.
- MelbourneVictoria's capital: trams, coffee, sport and weather.
- MoreliaThe colonial city in Michoacán, Mexico.
- PalenciaThe city in Castile and León, Spain.
- Pearl HarborThe naval base on Oahu and the December 7, 1941 attack.
- ScotlandNews, travel and sport from Scotland.
- SevillaSeville, the capital of Andalusia, and the football club that shares its name.
- ShinmoedakeThe active volcano in Kyushu's Kirishima range.
- Sri LankaNews, travel and cricket from Sri Lanka.
- Stamford BridgeChelsea's stadium in west London.
- ThailandNews and travel from Thailand.
- TokyoJapan's capital: transit, food, events and travel.
- Tokyo DisneylandThe Disney park in Urayasu, east of Tokyo.
- TwickenhamEngland's rugby stadium in southwest London.
- ValenciaSpain's third-largest city, on the Mediterranean coast.
- WembleyWembley Stadium in northwest London, for football finals and big concerts.
- White Hart LaneTottenham's old ground, replaced on the same site in 2019.
Sports
- Bayern MunichFC Bayern München.
- BucksThe Milwaukee Bucks of the NBA.
- BYUBrigham Young University and its Cougars teams.
- Copa LibertadoresSouth America's top club football competition.
- CorinthiansSport Club Corinthians Paulista, the São Paulo football club.
- CruzeiroCruzeiro Esporte Clube of Belo Horizonte.
- Europa LeagueUEFA's second-tier club competition.
- FluminenseFluminense Football Club of Rio de Janeiro.
- Indonesian basketballProfessional basketball in Indonesia.
- IndyCarThe American open-wheel racing series and the Indianapolis 500.
- LakersThe Los Angeles Lakers of the NBA.
- LazioSS Lazio of Rome, and the Italian region it is named for.
- MarinersThe Seattle Mariners of MLB.
- NBAThe National Basketball Association.
- Preston North EndThe Lancashire football club, one of the Football League's founders.
- Schalke 04FC Schalke 04 of Gelsenkirchen.
- Texas TechTexas Tech University and its Red Raiders.
- UNCThe University of North Carolina at Chapel Hill and its Tar Heels.
Film, TV & books
- A Charlie Brown ChristmasThe 1965 Peanuts special.
- AladdinThe Disney story in all its forms: the 1992 film, the stage musical and the remake.
- Antiques RoadshowThe appraisal show, in both its BBC and PBS versions.
- Blade RunnerRidley Scott's 1982 film and the sequel, Blade Runner 2049.
- Catching FireThe second Hunger Games book and film.
- CinderellaThe fairy tale and its many films, musicals and stage versions.
- Dirty DancingThe 1987 film.
- Family MattersThe TGIF-era sitcom that ran from 1989 to 1998.
- Game ChangeThe 2010 campaign book and the 2012 HBO film.
- GodzillaThe kaiju franchise that began with Toho's 1954 film.
- High School MusicalThe Disney Channel films and the series that followed.
- iCarlyThe Nickelodeon show and its Paramount+ revival.
- InkigayoSBS's weekly K-pop music show.
- Jurassic ParkThe 1993 film and the Jurassic World films that followed.
- Krabby PattyThe burger at the center of SpongeBob SquarePants.
- MatildaRoald Dahl's book, the 1996 film and the musical.
- New GirlThe Fox sitcom with Zooey Deschanel.
- Phineas and FerbThe Disney cartoon and its revival.
- Pretty Little LiarsThe book series, the Freeform show and its reboot.
- RugratsThe Nickelodeon cartoon and its revival.
- Shutter IslandDennis Lehane's novel and Martin Scorsese's 2010 film.
- SNLSaturday Night Live, NBC's late-night sketch show.
- Snow WhiteThe fairy tale, Disney's 1937 film and its remakes.
- SupermanDC's first superhero, in comics and on screen.
- The Polar ExpressChris Van Allsburg's book and the 2004 film.
- Wheel of FortuneThe syndicated game show.
Games
Music
- Arctic MonkeysThe Sheffield band.
- Black SabbathThe Birmingham band that invented heavy metal.
- BregaThe Brazilian popular music style and its tecnobrega offshoot.
- Dancing QueenABBA's 1976 hit.
- Far East MovementThe Los Angeles group behind Like a G6.
- FreestylersThe British breakbeat act.
- Iron MaidenThe British heavy metal band.
- MonoblocoThe Rio de Janeiro percussion group.
- Rascal FlattsThe country trio.
- The BeatlesJohn, Paul, George and Ringo.
Events & seasons
- Australian OpenThe first tennis Grand Slam of the year, in Melbourne each January.
- British Pie WeekThe annual week of pie promotion every March in the UK.
- CNEThe Canadian National Exhibition, Toronto's late-summer fair.
- CoachellaThe April music festival in Indio, California.
- Comic ReliefThe UK charity and its Red Nose Day telethon.
- EasterEaster weekend: recipes, egg hunts, travel and store hours.
- First FourThe opening games of the NCAA basketball tournament in Dayton.
- HalloweenOctober 31: costumes, decorations and horror movie nights.
- Spelling BeeThe national bee every spring, and the NYT puzzle that shares the name.
- ThanksgivingThe US holiday: recipes, travel delays, the parade and football.
- Tokyo Girls CollectionThe twice-yearly fashion show in Japan.
Topics
- BetelgeuseThe red supergiant in Orion, a regular in astronomy news.
- CatsThe internet's favorite animal. A light board for photos, care questions and adoption posts.
- Earthquakes (Richter)Earthquake reports and magnitudes. Treat early posts as unconfirmed.
- Kepler-22bThe exoplanet in its star's habitable zone, confirmed in 2011.
- SupermoonFull moons near perigee, and the photos that follow.
- World War IIHistory threads, archive photos and anniversaries.
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