PowerSearch

Brands & companies board

Air Canada search board

Canada's largest airline. This board splits X's posts about Air Canada into 5 columns. Each one is a saved search you can open on X right now, or load the whole set into the planner and make it yours.

Load into the planner Search term: "air canada"

Columns on the Air Canada board

  1. 1

    Latest

    Latest 
    "air canada" -filter:replies lang:en

    Every new original post in English, newest first. Replies are left out so the column stays readable.

    Open in X (Latest column, new tab)
  2. 2

    Questions

    Latest 
    "air canada" ("how do" OR "anyone know" OR "should i" OR "does anyone") -filter:links

    People asking something. These are the posts most worth answering, and they rarely contain links.

    Open in X (Questions column, new tab)
  3. 3

    Complaints

    Latest 
    "air canada" ("customer service" OR refund OR worst OR "never again" OR disappointed)

    Unhappy customers. Answering these quickly does more for a brand than any campaign post.

    Open in X (Complaints column, new tab)
  4. 4

    News & links

    Latest 
    "air canada" filter:links -filter:replies min_retweets:10

    Posts that share a link and got at least ten reposts, which filters out most link spam.

    Open in X (News & links column, new tab)
  5. 5

    Top posts

    Top 
    "air canada" min_faves:500

    Posts with at least 500 likes on the Top tab: the takes most people are actually seeing.

    Open in X (Top posts column, new tab)

How this board is put together

A brand board covers the four things a company usually wants to see on X: what people say, what they ask, what they complain about, and which posts about the brand are spreading.

All the columns share the same search term, "air canada", and then narrow it. Latest columns open X's Latest tab sorted by time. Media columns open the Media tab, and Top columns open the default ranking, which favors posts with more engagement.

Make it fit

  • Add -from: with the brand's own handle to every column so official posts don't crowd out customers.
  • Lower min_faves on the Top posts column for a smaller brand; 500 likes is a lot outside the biggest names.
  • Engagement thresholds like min_faves: and min_retweets: are rough. Raise them if a column is noisy, drop them if it stays empty.

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